About Us

Tubular is a hybrid California/Australian family brand, born from two cheeky, fearless little ladies who would rather be outside than anywhere else.

Surfing, skating, snow days, backyard games, beach hangs, living room chaos, they’re always up for a good time. And honestly, that’s exactly what inspired us to create Tubular.

We wanted to build a brand that felt like them: playful, bold, a little wild, and full of character. A brand where girls aren’t just included, they’re leading the lineup. That’s why you’ll see strong female characters throughout our designs, stories, and games.

Because kids need to be kids. They need to laugh loud, play hard, get sandy, get silly, and live that grom-life while they can.

Thanks for supporting our girls, their big ideas, and the growing Tubular Grom Squad.

Just be cool. Stay tubular.