Why is skate culture such a big influence on Tubular?

Skate culture is a major influence on Tubular because it represents freedom, creativity, and rebellion—values that define the brand. Born from the streets, skateboarding has always been about pushing limits, embracing individuality, and expressing style through movement. The 80s-90s era, in particular, was a golden age of skateboarding, with bold graphics, oversized fits, and an unapologetic attitude that still resonates today. Tubular brings that energy to a new generation, making sure the legacy of skate culture lives on through every design.